Sunday, December 13, 2009

Amaro Felsina Ramazzotti

Upstairs in a Rome caffè I came across this objet trouvé. I set out on an investigation into Amaro Felsina Ramazzotti. Amaro, generally drunk prior to or following a meal, is a favourite of mine and I find it aids digestion. You can drink it any time you like though, but it's 30% alcohol, so go easy! Originally from Milan, it was first produced in 1814 by Ausano Ramazzotti who owned a wine, herbs and pharmaceutical store. The factory is now in Canelli, near Asti and belongs to Pernod Ricard. Amaro Ramazzotti is composed of 33 ingredients and has that aromatic, medicinal taste, which can persuade you it's doing you good. The Ramazzotti official web site is aggressively modern, compared to this tableaux but rather good fun - even if you do have to enter your date of birth to see it. I suddenly visualised a scene of teenagers in Temple Bar, completely inebriated with Amaro. We are now in the realm of Dionysos or Bacchus, who psychoanalysts see as representing freedom from inhibition and repression. Dionysos would indeed preside over that Amaro visualisation, should it come to pass. I doubt if it will. Amaro continues to be an aperitif, drunk before or after food and, if served in the establishment featured here, it would never arrive on its own, but accompanied by a hearty snack.